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The Right Spin Toolbox

The Right Spin works closely with high tech enterprises to position their company and products/services in the marketplace by developing key messages that support corporate and marketing objectives. Once established, we articulate these key messages to your target audiences and the media through tenacious execution of the following strategic PR tactics:

 1.   Marketing Communications Counsel
 . Competitive landscape analysis
 . Corporate and product branding and positioning
 2.  Media Relations (Local & Overseas)

 .  Press releases
 .  Press conferences
 .  Contributed Feature Articles
 .  Media pitching
 .  Media relationship cultivation
 .  Media training
 .  News coverage tracking, report & analysis
 .  Regular competitive news tracking

3.  Editorial Services
.  Press releases
 .  Marketing collaterals
 .  Speeches

 .  Websites
 .  E-newsletters

4.  Event Management
.  Company launches, product and service launches, conferences and other special

 .  Conceptualisation, planning and implementation

5.  Marketing Collateral Design & Production
 .  Print production : brochures, newsletter, flyers, folders
 .  Multimedia production : corporate videos, flashes
 .  Web-based production : e-newsletters, website

6.  Speaking/Networking Opportunities
.  Conferences, seminars and networking events

Feel free to contact stacy@therightspin.com.sg if you would like to find out more, or if you want us
to present a PR proposal to your company.



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