Boutique Team. Bold Results.
Boutique Team. Bold Results.
To be the best communicators for the good of others and a cause greater than ourselves.
Founded 25 years ago, The Right Spin (TRS) is a boutique-sized communications agency delivering professional public relations services in Singapore and beyond.
Our expertise is in integrating media relations, influencer & strategic partnerships, social media, events, corporate communications, media training and more, to empower your brand and amplify your voice.
We develop bespoke solutions that resonate with audiences and drive meaningful results, high impact and exceptional value for every client.
At TRS, we don’t simply push press releases or information to the media. Instead, we immerse ourselves in the industries we service and stay attuned to the latest trends to transform your brand and product propositions into unique and compelling narratives that align with their editorial priorities.
When it comes to choosing a PR agency, bigger doesn’t always mean better. Boutique teams are smaller but mightier, especially if it’s one driven by unparalleled passion, dedication and expertise – and that’s exactly what defines TRS.
In fact, we have earned a reputation for delivering big agency results with the commitment and focus of an in-house team.
We sweat the details, pursuing every opportunity for our clients to make their mark. With TRS, you’re not just sharing a product, brand or story – you’re creating impact and inspiring change.
Founder & CEO
A communications veteran with a strategist’s precision and expertise, driving PR beyond visibility to meaningful impact.
Stacy founded The Right Spin in 2000 on a mission to infuse new purpose into communications, where PR goes beyond making headlines to making positive differences. Since then, she has led her team to elevate brands and foster client success through smart, innovative and results-driven PR strategies.
Recognised as a trusted advisor across diverse industries, Stacy and her team partner with clients to deliver tailored strategies that go beyond expectations.
Under her leadership, The Right Spin has orchestrated impactful PR campaigns—local, regional and international—for a wide range of clients, from cutting-edge tech start-ups and Michelin-starred restaurants to luxury residences, Grade A commercial towers, lifestyle brands and global conventions.
Before launching The Right Spin, Stacy headed the marketing communications team at A*STAR where she assisted numerous technology enterprises with PR – setting the stage for a career devoted to amplifying stories that truly matter.
Outside of work, Stacy finds her rhythm by going for a run as the sun sets, pushing her limits in the gym and unwinding with Pilates with her better half. She treasures time with her family, balances the hustle by embracing quiet moments with the Creator and unapologetically indulges in bingeing vlogs – because even storytellers deserve a good story.
Email: stacy@therightspin.com.sg
Account Director
An out-of-the-box thinker and achiever with a no-excuse attitude, delivering results that are both genuine and meaningful six ways from Sunday.
Jia Ning’s career journey is fueled by her feverish passion for writing and storytelling. Although formally trained in communications, she spent five years in corporate banking and finance before making a bold leap into public relations. She pursued a master’s degree at Singapore Management University in Communications Management to facilitate her career transition.
Today, with a growing portfolio of successful campaigns, Jia Ning is an account lead at The Right Spin. Her expertise lies in balancing the art and science of communications in our multi-faceted, technology-infused society. Above all, she is a listener and executor, adept at meeting the evolving needs of clients by looking through the same lens while wearing different creative caps.
She recently authored a chapter in a book titled ‘Crisis Communication Cases From Asia: FoodPanda Faces Boycott For “Terrorist” Comment’, published by Routledge, Taylor & Francis Group – a testament to her ability to navigate complex communication landscapes.
Jia Ning believes our careers are an extension of who we are. In her free time, she channels her creativity through painting or breaks the monotony with hiking. Her love for painting mirrors her creative approach to PR, where she brings a touch of artistry to every project.
Email: jianing@therightspin.com.sg
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Boutique Team. Bold Results
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