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A while back, a business partner told us he still shares with every new team member that The Right Spin helped them land their very first project in Singapore. It’s been more than a decade, but he remains genuinely grateful to this day.

As we turn 25 this July, instead of pausing for applause, we’re pausing to reflect. On the choices that made each year wiser than the one before. In a world of quick scrolls, cautious trust and shifting PR landscapes, we hope these lessons speak to you too.

Twenty-five years ago, in July 2000, we faced possibly one of the hardest parts of starting a company – giving it a name.