Salonpas Singapore Launch

TRS had the opportunity to support the Singapore launch of Salonpas® Diclofenac Patch 1%, marking the introduction of this breakthrough product in Asia outside of Japan. The goal was to drive awareness and position it as a trusted solution for severe and persistent pain management.

Putting the Right Spin
TRS developed a strategic media and influencer outreach campaign to amplify the product’s benefits and eco-conscious design, connecting with consumers seeking effective and sustainable pain management solutions.

Outcome
The campaign achieved strong awareness and engagement via media and influencer coverage, firmly positioning the Salonpas® Diclofenac Patch 1% as a reliable and innovative pain relief option for consumers in Singapore. The influencers shared authentic testimonials and the product’s use, driving organic engagement and reinforcing its credibility among consumers.