The Right Spin was proud to support the launch of AiRENA, Singapore’s first A.I.-powered sports enterprise, home to Project 95 (P95) Basketball Academy, the country’s first tech-powered basketball training programme. AiRENA represents the future of sports – where technology, data and elite coaching converge to elevate performance. More than just a training ground, it is a next-generation ecosystem designed to nurture youth athletes with smart tools, measurable progress and international exposure.
Putting the Right Spin
The Right Spin rolled out an integrated media and influencer strategy to raise awareness and build credibility around AiRENA and P95. We crafted compelling narratives to spotlight the convergence of sports and technology, engaging both parenting and sports influencers to amplify the message across social platforms. From strategic messaging and media outreach to press release development and on-ground coordination, we helped position AiRENA and P95 as game-changers in the youth sports ecosystem.
Outcome
To add on to the buzz, AiRENA unveiled its exclusive collaboration with Under Armour to launch the UA Next Combine in Southeast Asia, a tech-based fitness benchmarking platform that identifies and develops top talent across all sports.
The launch drew strong media traction, including national coverage such as The Straits Times, Shin Min Daily and trade media, positioning AiRENA as a trailblazer in reshaping the sports training landscape in Singapore.
Read more here.
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