The Launch of Philip Colbert’s Lobster Beach

Internationally renowned artist Philip Colbert chose TRS to drive publicity for “Lobster Beach”, a large-scale public art takeover that transformed Tanjong Beach, Sentosa, into a vibrant, immersive outdoor exhibition. TRS amplified the project through strategic storytelling and media engagement, helping position the installation as a landmark moment in Singapore’s public art scene.

Putting the Right Spin

TRS worked with Philip Colbert to highlight the scale, playfulness and cultural significance of the installation. Through targeted media outreach and storytelling, the team secured meaningful visibility and audience engagement, bringing the experience to life beyond the beach itself.

Outcome 

The campaign positioned Lobster Beach as a landmark public art event in Singapore, generating widespread media coverage and public engagement. The collaboration also reinforced Singapore’s status as a vibrant cultural hub while amplifying Colbert’s distinctive artistic voice.

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