It is fleeting yet constant — especially in the field of communications. Gone are the days when conventional PR could satisfy client expectations. Today, the bar is higher and the pace of transformation, relentless.
In this fast-evolving landscape, versatility is a great asset but only when it is anchored by clarity. Change rewards those who adapt yet it also prompts questions like “You can do everything?” which can quickly turn into “can you really do everything?”
Without a clear core strength that shines through, credibility can feel like a knight without his armour — capable, but exposed.
Evolving beyond what once worked isn’t always easy, but it is essential for growth. In a landscape that rewards agility, those who lean into change are the ones who stay ahead.
Over the past three years alone, I have witnessed seismic shifts in client appetites. Preferences have evolved and while taste can be acquired, not every flavour hits the sweet spot right away.
It is not uncommon for clients to come to us with bold visions that exceed what their resources can support. However, our role isn’t to dwell on limitations but to bridge them with smart, strategic solutions that honour both ambition and reality.
There is this saying that “the customer is always right” (which may not always hold true). In PR, this phrase is less a motto than a muscle memory. We are by nature, people pleasers. But it is not a bad thing and I’d like to tell you why. It means we listen harder, care more and go the extra mile to understand what truly matters.
In a world increasingly marked by division, detachment and digital noise, PR has never been more vital. We are the glue that mends broken narratives, connects people to purpose and brings clarity through the clutter.
More love, less judgment.
More teamwork, less ego.
More thought, less haste.
More collective, less self-interest.
That’s what we strive to achieve at The Right Spin – offering our clients clarity, connection and calm in this tangled-up world. Because even in change, there is always meaning.
