Launch of Nava Grove

For the launch of Nava Grove, a landmark collaboration by MCL Land and Sinarmas Land, TRS was to craft a strategic communication plan to create anticipation of this new private residential condominium and showcase its unique attributes. The objective was to position Nava Grove as an exclusive enclave offering a distinctive lifestyle, blending nature-inspired design with modern comforts.

Putting the Right Spin
To ensure a successful launch, TRS developed a comprehensive PR strategy encompassing press releases and media engagement to highlight Nava Grove’s unique selling points to discerning buyers seeking serene, wellness-inspired living spaces. The campaign highlighted its harmonious blend of modern sophistication and serene living, appealing to both homeowners and investors.

Outcome
The launch of Nava Grove received strong media coverage from both local and foreign media, establishing a significant presence in Singapore’s competitive property market. PR efforts solidified its allure as a perfect balance of modern luxury and nature for both homeowners and investors.