RedMan

RedMan sought PR support from TRS to showcase the authentic flavors of Japan and the exceptional ingredients from the Ishikawa, Kochi, and Okinawa prefectures. The aim was to drive awareness and engagement among culinary enthusiasts while highlighting the versatility of these premium Japanese ingredients.

Putting the Right Spin
To bring this vision to life, TRS orchestrated a campaign centered around a five-course menu crafted by Chef Shunsuke Kusubashi, featuring ingredients such as flying squid, Sakura syrup, and Okinawa mangoes. Using compelling storytelling, influencer collaborations, and engaging content, we strived to celebrate the unique qualities of Japanese produce, capturing the attention of food lovers across platforms.

Outcome
The campaign generated strong social media buzz and boosted traffic to RedManShop’s online and physical stores, reinforcing its position as a premier destination for culinary enthusiasts through the richness and appeal of Japanese ingredients.