Slingshot Singapore Launch

Slingshot Singapore tasked TRS with the launch of Slingshot, Asia’s tallest thrill ride at Clarke Quay.

Putting the Right Spin
To make its debut a pulsating success, we invited members of the media to be the first to brave this adrenalin-pumping ride at its grand opening.

Outcome
This immersion-driven strategy enabled the media to authentically conveyed the exhilaration offered by this ride based on their own experience, achieving the client’s desired outcomes. The resulting positive coverage in both mainstream and lifestyle media played a key role in driving the public to the new ride.